Last year it became the first Nigerian music video to reach 100 million views on YouTube, and now it has been named the longest-charting Nigerian song in US chart history
The song has received airplay since it debuted on the Billboard charts in 2018, nearly a year after it’s release. “Fall” has reached a peak position of 29, after charting for 4 consecutive weeks.
The song’s unprecedented success is a testament to Nigerian pop’s growing influence in the international music sphere—but also to the American music industry’s delayed awakening to its greatness. Glad folks are finally catching up.
In January the star sold out London’s O2 arena in the UK. It comes as industry bigwigs in the US and beyond are waking up to the huge popularity of Afrobeats
In the last two years, Sony and Universal Music have both established offices in Nigeria and struck publishing and distribution deals with up-and-coming musicians.